Bachelor of Business Administration - Marketing

Northern Alberta Institute of Technology

The BBA degree with Marketing concentration prepares you to excel in high-demand business marketing careers. The BBA with Marketing concentration includes a sequence of courses that allows you to build skills and master competencies in a variety of marketing areas, including digital marketing, sales, marketing communications, and corporate social responsibility and the non-profit sector. You’ll also make connections between classroom learning and the world of work through industry engagement, formal presentations, group projects, case studies, and/or cooperative work placement. Students taking the BBA with a Marketing concentration can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.In the BBA Marketing Concentration, the goal is to develop students' ability for robust analytical processes critical to the operation of a business. Students will learn through business cases, engaging directly with the industry, understanding business decision-making processes and considering the many factors affecting marketing campaigns and projects. Students can expect to integrate their marketing knowledge to support different organizational and multi-disciplinary goals in Canadian and international organizations.In the BBA with a Marketing concentration program, you’ll develop knowledge and skills for: Corporate Branding, Public Relations, Sales Management, Supply Chain Management, Advertising, Marketing Research, Consumer Behavior, Digital Marketing, Marketing for Social Change, Marketing for Not-for-Profits, Customer Relationship Management

JR Shaw School of Business