Bachelor of Arts (Honours) in Marketing Management with a Specialism in Digital Marketing

Asia Pacific University (APU)

This programme is specifically designed to provide students with: An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing. A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena. Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings. The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

School of Business and Management