Bachelor of Science in Marketing

University of Southampton Malaysia

The Bachelor of Science in Marketing is a three-year undergraduate programme that combines creativity, customer insight, and business strategy to develop students’ understanding of modern marketing practices and consumer behaviour. Students gain knowledge in digital marketing, marketing analytics, communications, brand management, and customer experience, preparing them for careers across marketing, advertising, digital media, brand management, communications, and related business sectors. The programme is delivered in line with the UK curriculum and academic standards, with students able to progress through the Foundation in Business programme at the University of Southampton Malaysia