Bachelor of Communication - Marketing Communication

Victoria University of Wellington

In our media-saturated society, clear, persuasive, and imaginative communication is more important than ever. With the three-year Bachelor of Communication (BC), you’ll build the communication skills and knowledge you need for your future career. Develop your knowledge of communication and explore your own passions and interests through the BC’s distinctive three-pillar structure.Anchor your learning in core courses designed with the input of the communications industry. Build your understanding of the theory behind communication practice, and get a solid grounding in contemporary approaches.Major in the area that best appeals to your interests. Choose from Marketing Communication, Media Studies, Intercultural Communication, Science Communication, Literary and Creative Communication, Linguistics and Political Communication. We’re the only university where you can major in Science Communication, and Literary and Creative Communication.Study communication from a business-oriented marketing perspective and take your first steps towards ‘shaping the conversation’ in the world of marketing communication, public relations, and advertising.

Wellington Faculty of Humanities and Social Sciences