Doctor of Philosophy - Marketing

Victoria University of Wellington

A Doctor of Philosophy (PhD) degree involves original and sustained research, mentored by an academic supervisor. It’s an opportunity to make new discoveries, address some of the big issues of our time, challenge yourself, and develop a mix of transferable and specialised skills.Give your career an edge with a postgraduate qualification in the dynamic field of marketing-providing value to customers and other stakeholders. Learn from knowledgeable and experienced academic staff who are actively engaged in high-quality research in many areas including branding, social media, sustainability and corporate image. Many staff are renowned internationally, attracting prestigious external funding. You'll advance your research and analytical skills alongside your knowledge of core marketing principles, on and off-line marketing communication, international marketing, market research and consumer behaviour. Your studies will be strengthened through the School of Marketing and International Business' strong links with many of Wellington's corporate leaders, businesses and government agencies.