Graduate Diploma in Business (Marketing)

Te Pukenga trading as Unitec

The marketing role in a business is vital to convey value to potential and existing customers. And the role of a marketer is necessary to get that message to the intended audience. This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.Highlights:Industry Based Learning (IBL) – in the second semester of study, students are offered the opportunity to gain work experience in a real organisationRelevant within a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises. Customised based your own experience, incorporating industry certifications where applicableA mix of on-campus classes, online support and self-directed studySmall class structureOptions for further business study: this programme is a good preparation if you want to move into Unitec’s Master of Business or another postgraduate business programme.

School of Applied Business