Brand Management For Your Fashion Label Short Course

University of the Arts London

Packed with expert information, this beginners course will give you a clear understanding of the distinction between a collection of fashion designs and a fashion brand. It will provide you with the tools to continue to develop your fashion label. Through a guided research of markets and trends, you'll learn how to identify your customers and your unique selling proposition (USP).

You will compile a detailed breakdown of features that constitute your personal style. Plus, you will learn how to capitalize on all this through inspiration, cultivation and a winning pitch. And you will also get top brand and marketing professionals to share their expertise and experience with you. At the end of the course, you will present your Branding, Marketing and PR Plan, alongside your sketch book or mood board for a group critique and feedback.

Who this course is for

This course is suitable for fashion design students or graduates who want to investigate how they can cultivate their designs into a brand. Anyone who is interested in pursuing a career in fashion marketing, branding and PR would do well to take this course as an introduction.