Business and Marketing (with Foundation Year) - BSc (Hons)

Lincoln Bishop University

The BSc (Hons) Business and Marketing develops graduates who can combine creative thinking with commercial, analytical and technological capability.Marketing has become increasingly data-driven and digitally enabled. Organisations need people who can understand customers, create compelling communications, manage brands and use evidence to evaluate performance.This degree combines marketing with broader business knowledge, helping you understand how marketing contributes to organisational strategy and growth. You will explore customer insight, branding, digital marketing, analytics, AI and emerging technologies alongside business strategy and commercial decision-making.The programme is designed around application. You will work on realistic marketing problems, develop campaigns and strategies, interpret data and communicate recommendations.The result is a degree designed for students who want to become marketers who can think creatively, understand technology and demonstrate commercial impact.

Business School