Fashion Branding and Promotion - BA (Hons)

Heriot-Watt University

Our BA (Hons) Fashion Branding and Promotion programme will provide you with fashion communication, marketing, branding and management knowledge and expertise which is in high demand by the global fashion industries. This programme will help to position you for a career in this exciting and vibrant environment.You’ll gain a unique blend of practical and creative design skills exploring and developing your interests, skills, and knowledge as well as a comprehensive understanding of the commercial aspects of the fashion industries.The programme offers specialised modules including communication design, photography, moving image, visual communication, fashion marketing, branding, and consumer behaviour. You’ll have access to our Mac and PC-based Computer-Aided Design (CAD) labs and Adobe Creative Cloud software to fully develop your visual skills. You’ll also make use of our fully equipped photographic studio to develop your studio-based photography skills for fashion, portraiture, and product photography projects. The focus of this programme is to help you understand sustainable and inclusive commercial practices. You’ll develop skills in management and promotion of live branding events whilst engaging and developing an understanding of a range of analytical and interpretive skills to not only evaluate current market trends but to anticipate future trends.You’ll have the opportunity to gain a global perspective by studying abroad for a semester at our Dubai campus or one of our international exchange partners in Europe, India and USA. During your studies, you’ll have opportunities to collaborate with industry on live projects with high-end industry brands. Our students have previously worked on industry projects with companies including Crisis, Louis Vuitton, Malton Young and Borland, and W.L Gore. In your final year, you’ll complete an Honours project that allows you to establish your interests within the industry at the start of your professional career.

Textiles and Design