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If you want to pursue a creative degree at Arts University Plymouth but feel you have yet to acquire the experience and range of skills necessary, our Integrated Foundation will prepare you for entry to one of our BA (Hons) undergraduate courses.**What is an Integrated Foundation?**\Our Integrated Foundation offers a unique four-year route for students aiming to delve into the diverse realm of art, design, and media. This programme provides an initial exploratory year, where you'll cultivate insight into various creative skills and approaches, laying a robust foundation before advancing to a specialised degree of your choice. Whether you're returning to education after a hiatus or entering without formal qualifications, our Integrated Foundation equips you with the requisite skills, knowledge, and experience to secure a place in our full undergraduate program.Our Integrated Foundation program is a dynamic blend of lectures, workshops, and practical studio sessions designed to challenge and inspire. Our diverse student body spans from fresh-faced eighteen-year-olds to seasoned creatives in their seventies, fostering a rich collaborative environment. With the freedom to take risks and experiment, you'll develop a diverse skill set through hands-on experimentation with materials, processes, and methodologies. This transformative journey hones critical skills essential for degree-level study, expanding your proficiency in drawing, visual research, contextual studies, digital imaging, and design methods. Gain invaluable experience in a supportive atmosphere that encourages creativity, collaboration, and innovation.Fashion is an evolutionary and multifaceted industry that takes innovations in technology and culture as inspiration. From fashion media and fashion marketing, through to discussions exploring disruptive technology and changing consumer behaviour, this course will place you at the forefront of fashion communication.This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media and marketing. We encourage innovative experimentation in all areas of fashion communication and promotion.### **At a glance*** Degree: BA (Hons) Fashion Media & Marketing* UCAS codes: 3-year degree NW52 / 4-year degree with Integrated Foundation 7BD5* Typical UCAS points: 32### **What you’ll learn and how you’ll study**You will explore a broad range of techniques, including photography and moving image, analytics and market research, art direction and styling, social media strategies and trend forecasting.Strictly for the fashion curious, this course trains students to gather intelligence and insight from the cultural and economic landscape, turning it into exciting multimedia communications for print, digital and campaign design.### **Why choose this course?*** Drive innovation by exploring future fashion trends, products and their potential impact on consumers.* Acquire skills that are applicable across various industries, expanding your job opportunities.* Develop specialist knowledge and a deep understanding of the fashion industry, allowing for better targeting of potential customers and identification of new trends.* Produce your own fashion publications and industry reports based on the latest insights, exploring opportunities to distribute over digital and print media.* Learn how to study trend forecasting, develop media campaigns, plan product launches, and implement effective marketing and advertising campaigns.### **Careers and future opportunities**Career opportunities include: Creative Directors, Art Directors, Fashion Filmmakers, Fashion Photographers, Journalists, Stylists, Content Producers, Social Media Managers, Visual Merchandisers, Trend Forecasters, Buyers, PR and Marketing Coordinators, Brand Managers and Event Managers.
