Intercultural Business Communication and Marketing MA

University of Surrey

On this course you'll learn how language and communication shapes and is shaped by marketing and business contexts. You will also learn about marketing and communication in international and intercultural contexts and develop the practical skills that will make you stand out to future employers. Our course will enable you to develop international and intercultural points of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of Literature and Languages with the expertise of the Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.Over the years, our intercultural and professional communication courses have led graduates to develop careers in a variety of international organisations, across advertising, international management, human resources, corporate communication and media and public relations.During your studies you’ll examine how the written word can influence how consumers make decisions and how to develop best practice for spoken communication in globalised business settings.This course allows students with backgrounds in language, communication and translation to transfer into the business and marketing world. If you have a business and marketing background, the course will enhance your skills with a unique language-informed perspective.

FASS - School of Literature and Languages