MA Advertising, Marketing and the Media

University of Essex

Advertising and marketing have become increasingly central to social life on a global scale. As ‘persuasion industries’ they generate powerful images of the good life, acting upon individual and collective desires and aspirations. The MA critically explores the commercial and sociological aspects of the advertising and marketing industries, probing the way they link cultural values to creative and commercial innovation.Taught within our top rated Department of Sociology, this course investigates key theoretical and substantive debates in the critical study of advertising, marketing and media, and analyse the advertising industries in Britain, North America and newly emerging economies like India.This course provides excellent preparation for further academic study, and many of our postgraduates go on to successful academic careers, both in the UK and overseas.Others have established careers in non-governmental organisations, local authorities, specialist think tanks, government departments, charities, media production, and market intelligence.

Department of Sociology