MA International Fashion Marketing

Regent's University London

In today’s interconnected world, fashion marketeers play a crucial role in shaping new trends, navigating markets and driving brand success. On this course, created alongside industry leaders, you’ll learn to explore the intricacies of international fashion marketing – expanding your understanding of business and marketing theory before applying this knowledge to the global fashion marketplace. Working with some of the capital’s most noteworthy brands, you’ll gain practical experience and build valuable contacts – ready to hit the ground running once you graduate. Studying as part of a creative community in one of the world’s leading fashion capitals, you’ll become fluent in the terminology, challenges and realities of the global marketing and fashion industries. You’ll explore disruption and innovation, learn to generate new opportunities, and develop the skills and confidence to think creatively and strategically across products, platforms and markets – meeting the high expectations of global fashion organisations.Looking at a range of case studies, you’ll learn how brands have strategically developed multi-million-pound empires and expanded beyond fashion into beauty, fragrance, sport, travel and lifestyle.You’ll grow your understanding of marketing activities and processes (focusing on strategic planning, storytelling, branding, PR, and experiential marketing) as well as international markets – examining the globalisation of brands, and the sensitivities around certain cultures and territories. You’ll also study anthropology and diversity – exploring the psychological motivations of consumers, and the impact of politics, economics, and societal and cultural differences on their decision-making.

Fashion