Marketing and Management

University of Exeter

- The BSc Marketing and Management enables you to able to design and deliver a compelling marketing strategy by developing your understanding of consumer behaviour, wants and needs- The marketing elements of this programme introduce you to the principles that deliver good marketing practice. You will learn about consumers and the role of markets and marketing in today’s society- You will develop an understanding of how marketing contributes to the financial health of an organisation by covering an introduction to the principles of accounting, and to understand how markets behave, you will also be introduced to economics- The management component of the degree will ensure you have a strong grounding in organisational structures, management skills, and business strategy- To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.

Management