Marketing - BA (Hons)

Abertay University

**Study Marketing at Scotland’s Top Modern University (Guardian University Guide 2027). Build a portfolio of real campaigns through live briefs, work placements and industry pitches.**Launch your marketing career and study at our 120-year-old Business School. Learn how to create influential campaigns, connect with real audiences and be ready to excel in any organisation.**Every organisation needs a marketing team**\Every organisation needs marketing - from personal brands to political enterprises. Our flexible approach means you can explore which areas you want to work in while you study. The course has a human-centred approach to marketing, **helping you understand people, their needs, behaviours and motivations.****Get thoroughly prepared for the workplace**\Focused on preparing you for work, you'll learn how to understand different markets, manage customer relationships and develop brand strategy. This includes emerging industry trends such as MarTech, AI in marketing, sustainability, inclusivity and global branding. You'll become fluent in marketing analytics, omnichannel integration, content creation, PR and reputation management.**Become a confident, adaptable and innovative marketing professional**\You'll be empowered to **design, execute, and evaluate effective marketing strategies and campaigns.** Employability is embedded throughout: you’ll produce a **portfolio of authentic campaigns and projects** you can add to your CV and professional profiles.When you graduate, you'll be **a confident, agile and innovative marketing professional,** equipped to lead in digital-first environments.**Work placement & study abroad options**\You have opportunities to get real-world work experience and explore other cultures.You can put your skills into practice and build a CV with a work placement, designed to help you stand out by working with real businesses.If you want to see the world, you can chose to study abroad, experiencing a new culture and gaining a global perspective on marketing.**Scotland's Top Modern University for Student Satisfaction**\Abertay is widely regarded as THE place to come for student satisfaction and high quality teaching. But don't just take our word for it:* **Top Scottish Modern University** - Guardian University Guide 2026.* **Scotland's Top Modern University for Student Satisfaction** - The Complete University Guide 2027 and Times Good University Guide 2026.* **UK Top 10 for Student Experience** - The Times Good University Guide 2025 and The Daily Mail University Guide 2024.

Faculty of Design, Informatics and Business