Marketing (With Foundation Year)

University of Bedfordshire

A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course. Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification. With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire. The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.

Marketing graduates with a confident understanding of dynamic modern business marketing are highly employable. This professionally accredited degree ensures you are up to the minute with developments across communications, digital and social media as well as essential business functions like finance, human resource management and operations. Central to life in the 21st century, marketing embraces psychology, management, sociology and popular culture. This course introduces you to all these wider fields while drilling down to study buyer behaviour, marketing data analysis, branding, innovation, competition, media channels and communications. You engage with both the theory and practice of marketing, making links between your studies and workplace practice. You also work on practical marketing projects from real companies, learning from professional practitioners.

Department of Business Systems and Operations