Marketing MSc

Keele University

Take a strategic step towards a dynamic career as a marketing specialist and elevate your skills and understanding on our comprehensive Marketing MSc. You’ll gain expertise in core marketing themes such as brand strategy, consumer analytics and digital marketing, and enhance your practical experience through opportunities to work hands-on with an organisation and work placements. This equips you with the skills to succeed in the constantly advancing world of marketing, effectively meeting customer needs and helping organisations to thrive in a fiercely competitive business environment. Whether you’re working as a brand manager, market research analyst or digital marketing strategist you’ll need excellent marketing know-how to navigate the diverse challenges and exciting opportunities that come your way.We’ve designed the Marketing MSc to balance the study of marketing’s fundamental topics and their practical application provide you with expertise that can open doors to diverse career opportunities, such as creative director, brand manager, or content creator.You’ll analyse consumer behaviour, encompassing the psychological, social and ethical factors that shape consumer decisions. The multifaceted area of brand management is examined, gaining practical skills in applying brand concepts and reflecting on ethical and sustainability considerations. To develop your innovative thinking and practical marketing skills you’ll explore the critical role of creativity in producing distinctive and impactful marketing strategies targeted at diverse audiences. You’ll also gain essential skills to manage the complexities of marketing internationally, from global market segmentation and positioning to competitive strategies with a focus on what the ethical and cultural influences may be.Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal. If you’ve chosen our Marketing with Placement route, this follows taught elements of the programme and you'll be supported in identifying a suitable placement opportunity.Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.Duration of study: 1 year full-time, or up to 2 years with Placement.

Faculty of Business, Law, Humanities and Social Sciences