MMan Marketing Management (four-year integrated masters) - MMan

University of Essex

How do today's marketers communicate to global audiences and respect diverse cultural sensitivities? Is it possible for managers to deliver a profitable strategy that is also ethical and sustainable?Our MMan Marketing and Management offers you an integrated Bachelors and Masters degree, allowing you to progress seamlessly from your undergraduate to postgraduate studies within a single course.This course enables you to combine the study of management with the opportunity to develop marketing expertise. You learn what’s involved in managing modern organisations and understand the role of customers, consumers, the service relationship and brand management.At Essex Business School, we encourage you to become an independent thinker and act creatively and strategically to help organisations succeed, whatever their challenge.We look beyond the marketing mix to develop your practical skills in communication, data analysis and critical thinking in order to explore the challenges managers and marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally.You explore subjects such as:- digital marketing and social media- marketing management- consumer behaviour- brand management- business strategy- organisational behaviour- marketing and communication theoriesIn your first year, you benefit from a general business education, introducing you to accounting, finance and economics, as well as management and marketing, giving you the flexibility to follow a range of careers after you graduate.In your final year, you have the opportunity to put your knowledge into practice by completing an in-depth, independent research project or dissertation which can focus on either management or marketing or combine elements from both as you prefer. This will give you the chance to further develop vital employment skills in the areas of research, time management and critical thinking, as well as offering you the opportunity to explore what interests you.Essex Business School is committed to ethical and sustainable business and we are a signatory of the UN Principles for Responsible Management Education (PRME). By studying with us, you gain more than the foundations for a successful career in marketing management, you are part of a movement that seeks to make organisations better places to do business.MMan Marketing and Management can also be taken with an optional study abroad or placement year where you can add even more value to your CV through work or international experience..

Essex Business School