MSc International Marketing

Leeds Beckett University

Develop key marketing skills and learn to generate innovative solutions to complex challenges within an international setting on this master’s course. Build your skillset Gain knowledge and key skills in international marketing. This course will prime you to take advantage of opportunities in the international marketing sector. As part of this course, you’ll: Explore the risk, nuances and complexities of operating in a global environment Gain a broad overview of international marketing in the post digital era and understand how to use your knowledge to help steer businesses to success globally Explore the psychological and sociological aspects of consumer behaviour Learn how to plan and implement effective communication campaigns in an intercultural context Build knowledge and understanding of emerging markets Learn to identify the characteristics of successful international and global brands, and understand the techniques used to manage them Develop the tools and knowledge to make a valuable contribution to any organisation that operates in, or plans to develop, non-domestic markets Choose a topic with an international or global emphasis for your Marketing Project to practise applying your expertise.

Leeds Business School