MSc Marketing (International Marketing)

Henley Business School

Overview This Masters degree is designed to develop your expertise in international marketing strategy and practice. You’ll explore global market analysis, cultural behaviours, and strategic decision-making in diverse international contexts. Through this programme you will assess the marketing strategies adopted by different global SME’s and offer your solutions. The added complexity of trading across borders digitally is also featured in this very popular programme. If you study MSc Marketing you can choose between two pathways MSc Marketing (International) or MSc Marketing (Sustainable). You will be assessed through a variety of teaching methods depending on your chosen postgraduate course, including: online materials group assignments case studies field visits presentations consultancy work examinations

Marketing