MSc Marketing

University of Strathclyde

As an MSc Marketing post-graduate student you join one of the first marketing departments established in the UK. Strathclyde Business School’s Department of Marketing draws on more than fifty years of internationally leading research, innovation and impact, and global engagement to deliver an outstanding student experience.Our MSc in Marketing offers research-led teaching and industry input to prepare you to tackle grand challenges in marketing and wider society.suitable for non-business graduates who want to pursue a career in this areadevelop an understanding of marketing theory and practice in relation to individuals, organisations and wider ecological and societal issuesreflects the dynamic and technologically innovative nature of contemporary marketing, spanning the private, public and third sectorsoffers the opportunity to specialise in International Marketing in Semester 2 and graduate with an MSc International Marketing, reflecting your chosen area of focus.Our Masters of Marketing programme covers core marketing theory and practice relating to strategy, consumers, research and sustainability. This provides a basis for more specialised study tailored to your future career and skills development.Key features of the course include:a teaching team with demonstrated research excellence spanning a wide variety of marketing disciplinesexperiential learning via case studies and high-calibre industry collaborations and speakerscapstone projects with the opportunity to lead a theory-based or practice-based research projectskills-based teaching focused on transferable skills and employability prospectsOur marketing postgraduate students are truly international with representations from all parts of the globe which further enhances your learning experience.