Bachelor of Arts in Business Administration in Marketing

New England College - INTO

Earning a bachelor’s degree in Business Administration can help students strengthen their analytical, problem-solving, and leadership skills. The Marketing BA concentration adds specialized coursework in consumer behavior, marketing analytics, and sales. Students can build career-focused abilities through experiential learning opportunities while selecting marketing electives based on their interests and goals. New England College’s Bachelor of Business Administration with a concentration in Marketing degree prepares students for careers in advertising, sales, marketing management, and marketing research. This concentration focuses on developing strategies to meet consumers’ needs and desires. Professionals with sales and marketing skills are in high demand. Students can learn how to research customers’ needs, create strategic marketing plans, and build client relationships as business administration marketing majors. NEC’s program helps students develop teamwork skills through group projects and leadership opportunities. Students use case study analysis, hands-on projects, and in-class exercises to deepen their business and marketing knowledge. Business administration marketing majors can also complete a voluntary internship to strengthen their marketing skills and network. Graduates with a Bachelor of Business Administration in Marketing degree pursue in-demand roles in marketing, sales, advertising, and related fields all paths with considerable opportunities for advancement.