Bachelor of Business Administration (BBA) in Marketing - Retailing Track

Southern Arkansas University - Main Campus

Marketing is one of the fastest-growing fields in business. Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing management positions are especially attractive. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a business and its products.SAU’s Retailing track gives students a broad knowledge of marketing while allowing them to take courses that are especially relevant to retail managers.In the first two years, students take a broad range of classes both in the Rankin College of Business and across campus. Upper-level courses focus on developing expertise in the marketing field.Students in the Marketing Retailing track take Retailing, Supply Chain Management, and Integrated Marketing Communications as well as the Consumer Behavior, Marketing Research, and Marketing Management courses required of all marketing majors.Elective options include Free Enterprise Studies and Projects, Selling and Sales Management, Social Media for Business, Human Resource Management, and a variety of other upper-level IS, Management, and Marketing Courses.Students are encouraged to obtain internships related to their career plans.Students are assigned to advisors who are members of the RCB marketing faculty to help with class scheduling, professional mentoring, and career placement.

Rankin College of Business