Bachelor of Business Administration - General Business Administration - Product Pricing and Business Analytics

Texas A and M University - Kingsville

The Texas A&M University-Kingsville College of Business Administration Product Pricing & Business Analytics concentration is the first undergraduate program specializing in Product Pricing in the U.S.Pricing is an emerging function. Effective pricing management helps companies to increase profitability by improving the way they analyze, set and deliver prices, including enforcing pricing policies. Students learn several powerful principles of pricing, and explore innovative approaches that take full advantage of the rapid changes brought about by the information age. Product Pricing is a cross-functional area that offers the student significant internships and career possibilities in almost every industry. Product pricing analysts, managers and directors are unique in that they work with:MarketingSalesFinanceAccountingInformation SystemsStrategic Planning and the Corporate ExecutivesTo prepare for such a career, students need to have a strong foundation in all aspects of business, supplemented with an ability to collect, understand and analyze market, industry and corporate data.