Bachelor of Business Administration in Marketing - Digital Marketing

Pace University

Digital marketing is a fast-growing, billion-dollar industry that demands adaptable, skilled professionals. At Pace University, you’ll gain hands-on experience working with real clients in New York City, building the expertise and industry connections to drive results in any field. Businesses need marketing experts who can navigate today’s digital landscape and drive audience engagement. That’s why the nationally recognized Lubin School of Business and the Seidenberg School of Computer Science and Information Systems have partnered to create a truly interdisciplinary digital marketing program. Designed to help aspiring marketers master both marketing strategy and information technology, this program provides access to cutting-edge tools and the flexibility to tailor your degree to your interests-whether in visual analytics, web authoring, cybersecurity, design thinking, or emerging technologies. Studying in New York City, the global hub for business and innovation, you’ll gain hands-on experience working with major companies on real-world projects. Learn from and work directly with award-winning faculty as you develop expertise in search engine optimization, social media, mobile technologies, data science, visual analytics, and e-commerce.

Lubin School of Business