Bachelor of Fine Arts in Art - Visual Communication Design

University of Texas - Arlington

Great design provides for dynamic touch-points that serve to connect with people through a visual language that is highly focused and contextually appropriate. Designers seek to inform, immerse, allow for exchange, embed meaning, persuade, inspire, provoke, validate, and entertain people. As technology opens more avenues for communication, the design process is becoming increasingly more complex, demanding stronger and more thoughtful visual solutions from designers. It is the intention of the Visual Communication Design faculty at the University of Texas Arlington to educate our students effectively and creatively by providing them with a solid framework for communicating ideas visually to an international community.The Visual Communication Design curriculum is based on the understanding of problem solving relative to assigned, increasingly complex projects and experiences. Student designers are encouraged to actively research, analyze, plan, create, produce, evaluate, refine and reflect at each level of study. Students develop the ability to work in groups as well as individually on projects. In these situations students realize how to manage time and utilize resources to solve problems creatively. The merging of knowledge and creative experiences in an academic environment with industry-based processes, standards and culture is essential to the development of each individual designer.