Bachelor of Science / Master of Science in Digital Marketing

Sacred Heart University

Students apply to the dual degree program as incoming freshmen and are admitted directly into the MSDM graduate program at the same time as their admission as undergraduate students.Dual degree students are guaranteed a place in the Master of Science in Digital Marketing (MSDM) program provided they continue, as undergraduate students, to meet program-specific criteria to progress into enrollment in the graduate program. Dual degree students, therefore, have a space reserved for them in the graduate program beginning in their first year, with clear criteria and achievements required to progress into the graduate program.Combined with advisement from their undergraduate academic advisor, participation in activities and programs offered by the Welch College of Business & Technology and the MSDM program provide strong support toward successful progression into graduate study. Students in the Digital Marketing Dual Degree Program earn a Bachelor’s and a Master of Science in Digital Marketing in five years. Students complete the bachelor’s degree in the traditional four-year time frame and complete one year of graduate study in the Master’s program, earning both the bachelor’s degree and the master’s degree within five years. This option is open to students in the following undergraduate majors: Fashion Marketing and Merchandising Finance Management Marketing Dual degree students pursuing the Digital Marketing graduate degree may complete up to three credits toward their graduate degree during their undergraduate studies. These credits count toward both the undergraduate and the graduate degrees. Students, therefore, save on the cost of graduate tuition as these credits are included in the cost of the full-time undergraduate tuition.