Business Administration, Business Analytics Concentration, B.A.

California State University - Fullerton

The Bachelor of Arts in Business Administration provides a thorough education in the theory and practice of business. The degree provides an understanding of multiple business disciplines, and upon completing the degree, graduates will have the competency to make sound business decisions through effective, evidence-based analysis, interpretation, problem-solving and reasoning. The program emphasizes interpersonal skill-development, including the ability to write and orally communicate ideas and solutions in both business and non-business settings. Students also learn to recognize and apply concepts related to group motivation and conflict. Emphasis is also placed on the skills to use quantitative data, appropriate techniques and models to contextualize, address and analyze business problems and support business decisions. In a global sense, students also learn to understand legal, multicultural, political and ethical issues related to business.

College of Business and Economics