Doctor of Philosophy in Business Administration - Marketing

University of Texas - Arlington

The Ph.D. in Business Administration with a primary field in marketing offers students an opportunity to hone their methodological skills and conceptual knowledge to generate creative research ideas in marketing. Our faculty specializes in areas as diverse as Consumer Behavior, Personal Selling, Services Marketing and advanced Market Research. Mentoring Ph.D. students is a top priority for the faculty and it is reflected in the numerous research papers that our students have published in recent years. For the first two years, our students complete coursework in marketing and other related disciplines. This also includes several research methods and statistics courses. In the final two years, students work towards writing their dissertation and on other research projects. But we believe in starting early, and encourage students to initiate research projects even while they are engaged in coursework. We take particular pride in the fact that many of the research publications by our students started as course projects in their early years in the program. This is an outcome of a very close one-to-one working relationship between faculty and students which often continue long after students have graduated.