Graduate Certificate in Marketing Analytics

Illinois Institute of Technology

Stuart School of Business bridges business and technology to offer rigorous, applied graduate programs that develop our students’ industry-focused expertise and tech skills, giving them an edge in the job market and for career advancement.Stuart’s Master of Science in Marketing Analytics program offers this stackable certificate program specifically designed for mid-career professionals who want to upskill with the latest ideas, technology, and tools, but might not have the time to pursue a full degree program right now.The Certificate in Marketing Analytics is designed to develop knowledge and skills that employers are seeking:A strong grasp of domain knowledge of marketingThe ability to gather structured and unstructured big data, curate it, and perform advanced statistical analysis (descriptive, predictive, and prescriptive)The expertise to interpret the results of data analysis, derive crucial insights and communicate them to others in the organization, and develop a marketing strategyCourses at Stuart are interactive and include case studies and hands-on projects in which you apply what you are learning.

Stuart School of Business