Master of Science in Marketing - Artificial Intelligence in Marketing Strategy and Practice

Suffolk University

The only graduate marketing program offered in the heart of downtown Boston, Suffolk's Master of Science in Marketing (MSM) builds your skills while connecting you with resume-boosting internships and career opportunities across the city.Suffolk’s STEM-designated MSM program provides you with the knowledge and tools to make smart, strategic decisions in a rapidly changing marketplace. Learn how to sustain meaningful and valuable customer relationships, develop new markets, build distinguished brands, and create successful public and private enterprises-giving you a competitive edge in any sector. In as few as 9 months (full-time) or 21 months (part-time), you’ll gain the business marketing fundamentals and expertise to accelerate your career growth. Our MSM graduates go on to pursue rewarding and successful marketing careers, including CMO roles.While earning your MSM at Suffolk, you'll:Learn from professors who are both industry leaders and accomplished scholars, Study from a dynamic curriculum centered on fundamental topics including market research and analytics, product management, strategic sales management, and more, Learn academic frameworks and practical approaches in marketing through our newly launched X-Lab, Benefit by working on real-world consulting projects for leading companies seeking solutions to their strategic marketing challenges, Have access to an extensive professional network of alumni and local industry leaders during, and after, your time at Suffolk.Our innovative, STEM-designated MSM program combines foundational marketing principles with emerging industry trends. With courses focused on marketing analytics, research methods, and practical hands-on learning through client consulting projects, you’ll be prepared to pursue roles in customer insights, digital marketing, and strategic marketing management. Additionally, the program's experiential requirement via a practicum or internship and optional travel seminars give you opportunities to acquire additional experience and qualifications in real-world settings.Artificial Intelligence (AI) is an increasingly important component of market offerings and marketing best practices. In this concentration, you will learn how to better understand AI, its strategic use in marketing, and its impact on marketing practice. Students will also develop skills with AI-powered applications and use them to complete projects and inform marketing decisions.