Master of Science in Marketing - Digital and Social Media Marketing

University of Alabama

The Master of Science in Marketing is an intensive, non-thesis program designed to give students advanced analytical marketing skills and hands-on experience to launch a career in one of marketing's many fast-growing fields: Digital and Social Media Marketing Marketing Analytics and Decision Making Marketing Research and Insight Development Management Consulting and Project Management Professional Selling and Sales Management.The MS program requires 30 hours of coursework (33 hours for the marketing analytics concentration), with the expectation that the degree will be completed in two semesters (plus a summer for marketing analytics). An Accelerated Master's Program (AMP) is offered which allows academically gifted undergraduate majors in Marketing or with a double major which includes Marketing to begin taking graduate courses. This will in many cases allow them to complete both the BA and the MS degree in four years.