MBA - Master of Business Administration in Marketing Analytics

Pace University

Pace University’s MBA in Marketing Analytics from the Lubin School of Business prepares you to lead data-driven strategy in today’s competitive marketplace. As a STEM-designated degree, this program combines core business management with advanced marketing analytics, equipping you with in-demand skills in customer insights, predictive modeling, and digital campaign optimization.

You’ll study in the heart of New York City, where Pace’s strong connections give you access to industry leaders from companies such as American Express, Microsoft, Oracle, and Landor. The curriculum emphasizes real-world learning, with team-based assignments, case competitions, and opportunities to apply data analysis to solve live business challenges.

Whether you’re pivoting into analytics or advancing an existing marketing career, this MBA gives you the analytical tools, strategic mindset, and NYC-based professional network to make a measurable impact in any organization.