Bachelor of Marketing, Advertising and Public Relations - Entrepreneurship

Edith Cowan University

This major is designed to encourage you to think outside the box and develop the knowledge and business skills to successfully develop and implement entrepreneurial ideasYoull learn how to identify business opportunities locally and internationally and how to promote and manage new ventures Youll also develop the confidence to bring your own ideas to market start your own business or succeed as a corporate entrepreneur Youll get the opportunity to work with industry and small businesses including the City of Joondalup Small Business Development Corporation and join our entrepreneurial student group EnactusLearning OutcomesApply broad entrepreneurial knowledge to a range of business situations incorporating internationalglobalcultural perspectivesAccess analyse and critically evaluate relevant information to solve challenging new business problems systematicallyCommunicate entrepreneurial knowledge concepts and advice persuasively and clearly in both written and oral formats using relevant technologyCollaborate effectively in team settings to produce measurable outcomesGenerate creative ideas for business innovations that respond to opportunities and constant changeReflect on feedback and critique ones own performance in order to identify and plan opportunities for developmentValue professional behaviours andor personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility

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