Advanced Diploma in Advertising and Marketing Communications Management - 652

Mohawk College of Applied Arts and Technology

Program is well-recognized by industry professionals locally and nationally.Specialize after first year in a creative or business stream.Interview industry professionals, tour agencies, participate in mock interviews and build your portfolio.Grads from our program can easily find work in advertising agencies of all sizes. You’ll find Mohawk Advertising and Marketing Communications Management grads working in Media Planning and Media Buying, Account Management, Project Management, Print Production, Studio production and assembly, and in Creative Departments as Art Directors and Copywriters.The fundamentals of strategic and conceptual thinking for developing powerful advertising campaigns from start to finish.Art direction, copywriting, layout design, basics of photography, graphic design, UX app prototyping and idea generation techniques.Account and project management, strategic media planning and execution.How to professionally present materials to real clients.An understanding of Adobe Creative Suite for photo editing, layout design, and video editing and effects.

Mohawk College