Bachelor of Management and Organizational Studies Honors Specialization - Consumer Behavior

Western University

The Program provides students with a four-year degree combining management and social science courses using an evidence-based management approach and drawing on social science methodologies. Evidence-based management stresses the study of managerial decision and organizational practices informed by the combination of best available management research, facts specific to the situation, practitioner experience and judgement, and ethics and values. The Commercial Aviation Management module allows students who select the Flight Training option the opportunity to obtain a Commercial Pilot's License.Consumer Behavior is for students interested in understanding the multiplicity of factors that determine what the consumer buys, when and where they buy, and more importantly, why they buy. These factors include information use and decision making, personality and lifestyle, perception, learning, self-concept, attitudes and values, demographics, and society and culture. This knowledge is combined with the various techniques employed to attract and serve customers, thus forming the basis for strategic marketing decisions.

Faculty of Social Science