Diploma in Business - Marketing

St. Clair College

For students interested in a career in promotion and sales, marketing is the stream to pursue. The graduate of Business - Marketing will possess the presentation skills necessary to promote and sell products or services. Graduates will gain knowledge of the new technology being utilized in marketing and will learn the intricacies of marketing research. This program will appeal to students who are outgoing and self-confident with a strong interest in business and sales. To succeed students must be self-motivated and able to interact well with others.Program HighlightsMarketing research courses allow for hands-on practical and experiential learning.Students will become proficient in social media marketing techniques.The program's curriculum is consistently updated to keep up with current trends and techniques in the dynamic and ever-changing field of marketing.Marketing Design Technologies teaches students how to create content and build websites.Program and Event Planning course provides students with the opportunity to learn various aspects of staging and marketing events, by developing and launching a promotional event.Students will gain an understanding in banking, merchandising, consumer finance, and payroll.Career OpportunitiesMarketing management opportunities exist in a number of broad-based firms including sales, retail and insurance companies. Many students go on to start their own entrepreneurial companies, assisting other small businesses with their marketing efforts. Opportunities also exist in public relations or communications. Graduates have found employment in sports marketing, event marketing, market research and with media outlets.

Zekelman School of Business