Master of Business Administration - Hospitality and Tourism Management

University of Guelph

HTM Marketing Strategy: Analysis and application of marketing foundations through integration of marketing variables with real-world situations and in-depth analysis of strategic marketing issues.Managing Service Quality: A holistic and interdisciplinary approach is used to explore the principles of service management. The course will enhance participants understanding of what constitutes quality, the nature of service, and strategies for improving it.Revenue Management: This course discusses revenue maximization strategies and tactics that improve the profitability of businesses that work in fixed capacity environments, face time-varied demand, their product is homogeneous and their cost structure reflects a high proportion of fixed and a low proportion of variable cost itemThe Lang MBA will enhance your business acumen while inspiring you to become a responsible and ethical leader. The program is designed to fit around your full-time work schedule, while still providing a fulfilling and challenging academic experience. You master key business functions including operations, communications and finance, helping you build a solid base of knowledge and expertise, while gaining critical skills needed in todays rapidly changing business world.