Ontario College Diploma in Creative Advertising

Seneca Polytechnic

This program is offered in Seneca's hybrid delivery format with some courses available in Seneca's flexible delivery format. Some coursework is online and some must be completed in person. Students will need to come on campus to complete in-person learning requirements. For courses offered in the flexible delivery format, professors use innovative learning spaces and technology to teach students in a classroom or lab and broadcast in real time to students attending remotely. In flexible courses, students have the choice of coming on campus or learning online.

A career in advertising means entering a world where creativity meets strategy, storytelling meets persuasion and art meets commerce. This two-year diploma program will help you develop the skills to enter this dynamic industry, while gaining hands-on experience with real clients.

Each semester of the program offers a building-block process delivered by award-winning industry experts. In first semester, you will learn the fundamentals of advertising and how it fits within the wider of world of branding and marketing. You will then have an opportunity to specialize in one of two streams based on your career goals:

Creative stream - learn the fundamentals skills for a creative career as an art director, copywriter, designer or content creator.
Business stream - explore marketing, branding and account management for a career as an account executive, project manager or strategic planner.

Faculty of Communication, Art & Design