Ontario College Graduate Certificate in Marketing Management – AI and Automation

Durham College

Step into the future of marketing with a program that blends strategy, creativity, and cutting-edge artificial intelligence (AI). Designed for tomorrow’s marketing leaders, this hands-on program equips you with the skills to master automation tools, analyze data for Return on Investment (ROI), and craft campaigns powered by generative AI. With real-world projects, expert instruction, and industry placement, you’ll graduate career-ready and prepared to lead digital transformation.The Marketing Management – AI and Automation Graduate Certificate program equips graduates with the knowledge and skills to navigate foundational and advanced aspects of marketing within provincial, national and global business environments.Developed in response to industry’s rapid transformation, graduates bring cutting-edge competencies in Artificial Intelligence (AI) and automation technology to enhance traditional marketing functions such as strategic planning, product promotion, pricing, and distribution. These specialized skills enable graduates to strengthen strategic decision-making, streamline marketing operations, and adapt to evolving technological advancements in a range of business sectors.Graduates demonstrate achievement of vocational learning outcomes that meet industry demands for efficiency, strategy and innovation in marketing. They apply planning strategies, engage in analysis, and use data-driven insights to support organizational goals, leveraging AI and automation to optimize promotion, pricing, and distribution strategies. Graduates are prepared to assess AI’s strategic role in marketing, develop automation workflows, and create cohesive digital brand identities, positioning themselves as agile professionals for the rapidly evolving marketing landscape.

Faculty of Business and Information Technology