Ontario College Graduate Certificate in Marketing Management – Digital Media

George Brown Polytechnic

In the Marketing Management – Digital Media graduate certificate program, you’ll learn foundational skills employers value in digital marketing. You’ll discover how to use social, owned and paid media to communicate with your target audience by enjoying both on campus and online learning experiences. The Marketing Management – Digital Media graduate certificate program covers social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing, and marketing analytics. Students will enjoy working on a capstone project during their final semester. As a graduate of this program, you'll be ready for a career in marketing communications and planning, client services, and media planning and buying. Here are some skills you’ll be able to show off after completion of the Marketing Management - Digital Media program: Recommending strategies for using digital and online communication and media as part of a marketing communications planConducting market research to help inform marketing decisionsEvaluating the viability of marketing products, concepts, goods, or services in local, national, and international marketsDelivering persuasive and accurate marketing messages through oral, written, graphic, and interactive mediaPlanning, preparing, and delivering a sales pitch or presentation that meets the client's needsPlease note: Students in the Marketing Management - Digital Media program will take courses both on campus and online so students will need access to a computer. This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester. George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resume.

Centre for Business