BA in Applied Media, Advertising and Public Relations

Duquesne University

As an Applied Media, Advertising and Public Relations student, you will gain a thorough understanding of the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life.You will explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content and hands-on production skills. Working alongside a departmental mentor, you will get to choose whether to enhance your skills in public relations, advertising or an integrated combination of both.Through the 36-credit strategic public relations and advertising program, you will learn how to:Create a wide variety of advertisements for magazines, newspapers and TV.Manage advertising and public relations campaigns.Create campaigns for nonprofit institutions.Plan events.Understand and apply international advertising and public relations media needs.Account for cultural differences and how they impact advertising or public relations.In addition to the Liberal Arts General Outcomes for all Undergraduate Degree Areas, students in the B.A. in Strategic Public Relations/Advertising program will demonstrate the following general competencies: Understand and analyze trends, issues and challenges: Understand and analyze trends, issues and challenges involving media/content design and deliveryIndustry strategies, systems and structures: Gain a solid understanding of the industry strategies, systems and structuresDevelop principals and skills necessitated by the industry: Develop principals and skills necessitated by the industryFunction within collaborative environments: Function within collaborative environments to implement project workflows

McAnulty College and Graduate School of Liberal Arts