Bachelor of Arts (BA) Degree with a Major in Business and a Major Concentration in Marketing

Rice University

Program Learning Outcomes for the BA Degree with a Major in Business and a Major Concentration in Marketing Upon completing the BA degree with a major in Business, students will be able to: Demonstrate critical thinking and a broad knowledge of core concepts in courses requiring quantitative analysis and application of economic theories to business problems. Demonstrate critical thinking and a broad knowledge of core concepts in courses requiring application of behavioral theories and strategy principles to business problems. Communicate effectively, orally and in writing, advanced analysis in the field of Business. Additionally, upon completing the BA degree with a major in Business and a major concentration in Marketing, students will be able to: Acquire an understanding of core marketing frameworks and analytical tools to solve problems in product development, targeting consumers, and developing marketing research plans and strategies to successfully manage customer relationships.

Jones Graduate School of Business