Bachelor of Arts in Communication Studies - Mass Communication [Public Relations]

University of Alabama Birmingham - INTO USA

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that include business, politics, sports, government, not-for-profits, crisis management, and education. The public relations curriculum places a heavy emphasis on teaching you all the skills youll need to succeed and excel in any of these organizations. Youll learn the basics in the field and also practice those skills by representing real clients over the course of your study, all under the supervision and advice of faculty. In addition, you will develop skills in management and leadership, as well as theory and research all essential in providing professional Public relations is relationship-based. Initial courses will provide you with a broad overview of the field, exploring the relationships between public relations and other fields. Early on, you will begin representing clients while you take courses on the basic principles of public relations as a management function in the areas of communication analysis, counseling, and public information activities and publicity. You will learn to analyze the relationships between an organization and the public upon which the organizations success or failure depend. Then you will use those analytical skills to develop and implement a campaign in conjunction with your client. representation to your clients throughout your career. Students regularly publish their work, recognized by public relations practitioners.