Bachelor of Arts in Strategic Communication- Public Relations

University of Houston

A company’s ''publics'' are its audiences and stakeholders. Public relations (PR) is the art of maintaining a positive relationship with these groups. An essential function for every brand, public relations involves listening to publics, discovering how they feel about an issue and/or organization, and then helping their client or organization craft meaningful campaigns or programs that help meet the publics’ needs.We offer immersive courses designed to break the traditional classroom structure and let students work alongside clients, target audiences and other major stakeholders such as the media. Our public relations students are able to work with a variety of clients, including organizations housed in the Bauer College of Business Wolff Center for Entrepreneurship . They are also able to gain experience through Valenti Integrated, our student-run agency that provides services to real-world clients, that provides credit hours to students.Outside of the classroom, public relations students at the Valenti School of Communication benefit from the countless internship opportunities that Houston, a major media market, has to offer. These include internships at landmark organizations like the Children’s Museum, the Houston Zoo, the City of Houston Mayor’s Office, Houston Methodist Hospital, the Houston Rockets, and dozens of public relations agencies. Additionally, students also have opportunities to be leaders of student organizations like the Public Relations Student Society of America in which they gain experience in building relationships and networking with other professionals throughout the city.