Bachelor of Arts in Strategic Communication - Sports

Ball State University

Master the art of effective branding tactics and strategies with a specialized focus on sports within our Strategic Communication program! You'll develop impactful content tailored for sports brands, advertising, public relations, or integrated campaigns, sponsorship activations, and community engagement initiatives. Experience diverse communication formats including brand storytelling, crisis communication in sports, athlete endorsements, and more, preparing you for dynamic roles in sports communication and marketing. Through hands-on experience and digital proficiency, you'll capture the excitement of sports through innovative approaches, gaining insights into sports branding strategies and sponsorship dynamics. Engage in immersive learning opportunities in advertising and public relations, exploring the intersection of sports, society, and strategic communication. Sports students can also expand their knowledge through majors in journalism, media design and development, or concentrations in advertising and public relations, as well as optional concentrations in media analytics or event planning within the Strategic Communication program.