Bachelor of Arts in Strategic Communication

Miami University

Strategic Communication is the study of how to use communications and media to influence the opinions and behaviors of public groups. Curriculum emphasizes an ethical approach to public relations and analyzes the impact of communication strategies on society. You’ll critically evaluate challenges and use strategic communication to respond to them. The major in Strategic Communication prepares students for communication- and media-related careers in a range of corporate, non-profit, and public service fields. Students specialize in analyzing and influencing cultural trends and crafting messages on behalf of organizations, policies, brands, products, and social causes. This major equips students with the essential skills in communication, research, and campaign design to thrive as independent thinkers and creative and ethical problem solvers in a rapidly changing industry. Students explore strategic communication as dynamic arrangements of technologies, institutions, and individual practices, understanding how campaigns circulate alongside diverse cultural forms, across media platforms, and in a global and multicultural society.MJF students do extremely well obtaining jobs in various markets and pursuing other post-graduation options across the country-at newspapers, magazines, websites, TV and audio stations, film companies, non-profit agencies, government offices, advertising and PR firms, and even campus offices. Our extensive and active alumni network helps recent graduates get hired at L.A. TV and film production studios, advertising agencies like Chicago’s Leo Burnett, online newsrooms throughout Ohio, and many more.

College of Arts and Science