Bachelor of Science (B.S.) in Marketing- Marketing Communication and Analytics

Virginia Commonwealth University

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The concentration in marketing communication and analytics gives students a focus on the importance of traditional media and social media marketing strategies in the marketplace. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business. Learning goals The B.S. in Marketing program: Provides students with a broad knowledge of marketing concepts and practices needed in the increasingly diverse domestic and global marketplace Prepares students to apply analytical tools to creatively solve marketing problems Student learning outcomes Upon completing this program, students will: Understand and be able to apply fundamental marketing concepts and strategies in the international marketplace Know and be able to apply consumer behavior concepts and the factors that affect consumer decision-making. Marketing communication and analytics concentration-specific outcome Demonstrate research design and analysis skills needed to conduct impactful marketing research

School of Business