Bachelor of Science in Marketing

Ball State University

When you wear your favorite outfit, sip your latte, or download a popular catchy song, you are touching the result of marketing. Behind it all are creative brand managers, savvy market researchers, and problem-solving sales reps, professionals often trained through a marketing degree program. They delve deep into consumer lifestyles, identify niche markets, and analyze consumer insights to understand how consumers interact with the world and use the products they encounter. Our marketing degree explores all these issues and more. As a student pursuing a marketing degree, you’ll engage in every aspect of the marketing world and immerse yourself in hands-on learning and internships.