Bachelor of Science in Media Communication

Lawrence Technological University

Media and communication professionals are integrating AI tools into the cultural industry of storytelling. AI has been used to facilitate content production, coordinate audience engagement, and critique trends and phenomena in popular culture. At LTU, students in the Media Communication program learn how to foreground the human elements in storytelling and effectively use technological means to enhance the impact of their work. In an era of digital convergence and quick consumption, our students are equipped with the critical mindset of adapting to changes while promoting personal and civic wellbeing in the process. Starting with our gateway course, Media, Communication, and Society, students examine the history of media technologies, such as the printing press and radio, and use that knowledge to understand the present wave of AI development. The course also prompts students to think critically about the social impacts of AI in areas like information literacy, labor rights, and consumer ethics. This lays the foundation for their subsequent studio courses, allowing them to become adept media producers for any technological era.

• Film, Television and Video Production

College of Arts and Sciences